GEO (Generative Engine Optimization)
Optimizing content so generative AI systems can find it, trust it, and cite it when composing answers.
Why it matters
When the system composing the answer is an LLM, what gets cited is shaped by structure, authority signals, and clarity — not just keywords.
Example
Clear topical pages with citations, schema, and stable canonical URLs are more likely to appear in AI-generated answers than a single mega-page covering every topic.