What does a Website Brief include?
Audience, primary objective, the one action that matters, supporting evidence, constraints, and the success signals you'll watch after launch.
The six sections
1) Audience. 2) Primary objective. 3) The single most important action. 4) Evidence and proof. 5) Constraints. 6) Success signals.
Why it matters
A brief forces the team to agree on what the site is for before anyone designs or codes. Most stuck website projects are stuck because there was never a real brief.