Founder Routing
The deliberate practice of pointing founders away from investor-only intake forms and toward consulting, product, or content paths that actually fit them.
Why it matters
Mixing founder inbound with LP inbound on the same form produces noise on both sides. Routing keeps each conversation useful.
Example
A founder lands on the DVRGNT page and is shown a clearly labeled path to BPM Consulting or the Submit a Question form instead of the LP intake.